- Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values.
- 1. In Medias res - Being engaged immediately, into the most exciting part of the story.
- 2. False Start - You are lured into a false sense of security and then shocked by turning the tables.
- 3. Petal Structure - Many stories with one central theme.
- 4. Spark lines - Mind Mapping, that leads to action, hope and excitement. Thus creating a following.
- 5. The Mountain - Building the Tension, overcoming the challenge and satisfying the conclusion.

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